At the SBC Summit 2024 in Lisbon, Lucie Kadlecová, the CMO of Aviatrix, shared valuable insights about the company’s journey, vision, and what makes their crash game stand out in a competitive market with Casino Guru News.

You can find the video version of the interview at this link.

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The Role and Rapid Growth of Aviatrix

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Interviewer: "Lucie, it’s great to have you here. Can you kick things off by telling us a bit about Aviatrix and your role within the company?"

Lucie Kadlecová: "Thank you for having me! I’m the Chief Marketing Officer (CMO) at Aviatrix. I joined the company less than one and a half years ago, and it’s been a dynamic ride. Aviatrix has been on the market for less than two years, but we’re growing fast. What makes us unique is our focus — we’re a one-game company, but we’ve chosen this path because of the massive potential we see in crash games."

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Why Crash Games?

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Interviewer: "Why did Aviatrix decide to focus exclusively on crash games?"

Lucie Kadlecová: "Crash games are incredibly simple and engaging, which sets them apart from other types of games like slots. Players feel more in control because they decide when to withdraw their winnings. This interactive aspect is a great bridge for converting sportsbook players who may find slots too complex. Simplicity and engagement are our key drivers."

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What Makes Aviatrix Stand Out?

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Interviewer: "Tell us more about your flagship game. How is it performing?"

Lucie Kadlecová: "Our game is performing exceptionally well. We offer players the ability to customize their planes, even giving them names. These planes are dynamic NFTs stored on our blockchain, and players can level them up by gaining experience. This creates a sense of ownership and community. Our quarterly network tournaments, like the current one with a €3 million prize pool, further engage players and encourage loyalty."

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The Strategy Behind Aviatrix's Success

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Interviewer: "With such competition in the crash games space, how does Aviatrix plan to stay ahead?"

Lucie Kadlecová: "Our strategy revolves around treating our game as a service. We collaborate closely with our B2B partners — casinos and platforms — to understand what features their players want. This feedback drives our updates. For example, we’ve recently introduced seasonal themes, like Halloween and Christmas overlays, to keep the game fresh and engaging."

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NFTs as a Core Innovation

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Interviewer: "Aviatrix has seamlessly integrated NFTs into its crash game. How does this align with your overall strategy?"

Lucie Kadlecová: "NFTs are central to our vision. They give players ownership and the feeling of building something tangible in the game. In 2025, we plan to introduce a marketplace where players can monetize their NFTs. This will add a whole new dimension to player engagement."

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Looking to the Future

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Interviewer: "What’s next for Aviatrix?"

Lucie Kadlecová: "While crash games remain our focus, we’re exploring new and untouched areas within iGaming. You can expect fresh and innovative ideas under the Aviatrix brand. We’re always looking to surprise and delight our audience."

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SBC Lisbon 2024: A Thriving Experience

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Interviewer: "How’s your experience at SBC Summit Lisbon 2024?"

Lucie Kadlecová: "It’s been fantastic! The scale of the event is impressive, and the organizers have done an incredible job. For Aviatrix, this has been a great opportunity to connect with partners and showcase our vision."

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If you have any questions, feel free to reach out to us at info@aviatrix.bet. We’d love to hear from you!

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